Effective date: 22nd August 2026

Privacy policy

At Max Wilson Coaching, accessible from www.maxwilsoncoaching.com, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or engage with our services.

1. Information we collect

We collect the following personal information from you:

Personal identification information: Name, email address, phone number (collected when you fill out forms on our website)
Usage data: if you accept analytics cookies, Google Analytics 4 records pages viewed (not for advertising)
We do not take card payments on this website. Coaching is arranged off-site after a discovery call.
Communications: Emails or messages exchanged between us

2. How we use your information

We may use your personal information for the following purposes:

To provide and maintain our services
To respond to your inquiries or requests
To manage appointments, discovery sessions, or services
To send newsletters or marketing communications (with your explicit consent)
To improve our website and user experience via analytics
To comply with legal obligations

3. Cookies and tracking technologies

We use cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. When you visit our site for the first time, you will be presented with a cookie consent banner allowing you to accept or manage your cookie preferences.

Types of cookies we use:

Essential cookies: Necessary for the website to function (no opt-out)
Analytics cookies: Help us understand website usage (requires consent)

You can manage or disable cookies through your browser settings. For more detailed information about cookies, please visit our Cookie Policy.

4. Third-party services

We use trusted third-party services to manage our business operations, such as:

Google Analytics 4 — live site only, and only after you click Accept on the cookie banner. It is not loaded in the content editor or on preview links.
Mailchimp — mailing list, when you subscribe to the weekly note from the website.

Each of these providers is GDPR-compliant. Your data will only be shared with them as necessary and in line with their respective privacy policies.

5. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you would like us to delete your data, you may request this at any time.

6. Your data rights

Under the GDPR, you have the following rights:

Right to access: Request a copy of the personal data we hold about you
Right to rectification: Request corrections to any inaccurate or incomplete information
Right to erasure: Request the deletion of your personal data
Right to restrict processing: Request that we limit the use of your data
Right to data portability: Request that we provide your data in a structured format
Right to withdraw consent: If you have provided consent for data processing, you may withdraw it at any time

To exercise any of these rights, please contact us at info@maxwilsoncoaching.com.

7. Data security

We take reasonable precautions to protect your data from unauthorized access, use, or disclosure. This includes implementing encryption (SSL) on our website and using secure third-party platforms.

8. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. We will notify you of any significant changes by posting the updated policy on this page and updating the “Effective Date” above.

9. Contact us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Max Wilson
MAX WILSON COACHING LTD (company number 16011444)
South Warren Farm, Pilgrims Way, Guildford, Surrey, GU4 8AN, United Kingdom
Email: info@maxwilsoncoaching.com
Website: www.maxwilsoncoaching.com

10. Complaints

If you believe we are unlawfully processing your personal data, you have the right to lodge a complaint with a supervisory authority, such as the Information Commissioner’s Office (ICO) in the UK.